Product Innovation in Fruit Salads to Face Culinary Business Competition in Jember Regency : A Case Study of Alvi Salad
Keywords:
Product, innovation, consumerAbstract
This study aims to describe the innovation of the product carried out by Alvi Salad. This research is a type of descriptive research with a qualitative approach. Data collection methods used are interviews, observations, and documents. Data analysis methods are data reduction, data presentation, and ng. The results showed that product innovation at Alvi Salad applied types of product development, including modulation-based product innovation, size-based product innovation, packaging-based product innovation, design-based product innovation, and effort reduction-based product innovation. Product innovation carried out by Alvi Salad includes innovative product characteristics so that it can improve product quality and ensure its products are still liked by consumers so that the market competition.
References
Ariadne SS, C. (2017). Teknik Mengelola Produk dan Merek. PT Gramedia Utama.
Ayuningtias, N., Widodo, J., Zulianto, M., & Wahyuni, S. (2020). Product innovation and diversification strategies of Banyuwangi local food souvenirs at UD. Sri Rejeki Genteng, Banyuwangi. IOP Conference Series: Earth and Environmental Science, 485(1). https://doi.org/10.1088/1755-1315/485/1/012124
Balvočiūtė, R., & Keliuotytė, E. (2023). Assessing the need for a new product from a customer perspective. Applied Scientific Research, 2(2), 173–188. https://doi.org/10.56131/TMT.2023.2.2.168
Ching, K., Forti, E., Katsampes, S., & Mammous, K. (2024). Style and quality: Aesthetic innovation strategy under weak appropriability. Research Policy, 53(3), 104947. https://doi.org/10.1016/j.respol.2023.104947
Fink, C., Maskus, K. E., & Qian, Y. (2016). The Economic Effects of Counterfeiting and Piracy: A Review and Implications for Developing Countries. The World Bank Research Observer, 31(1), 1–28. https://doi.org/10.1093/WBRO/LKV010
Igielski, M. (2022). The essence of entrepreneurial management in the SME sector in Poland. Entrepreneurship and Sustainability Issues, 9(4), 106–124. https://doi.org/10.9770/JESI.2022.9.4(5)
Musfar, T. F. (2021). Manajemen Produk dan Merek. CV Media Sains Indonesia.
Nguyen, P. V., Huynh, H. T. N., Lam, L. N. H., Le, T. B., & Nguyen, N. H. X. (2021). The impact of entrepreneurial leadership on SMEs' performance: the mediating effects of organizational factors. Heliyon, 7(6). https://doi.org/10.1016/J.HELIYON.2021.E07326
Norris, C. L., Orlowski, M., & Taylor, J. S. (2024). Hold my beer! Consumer perceptions of innovative and sustainable secondary packaging. International Journal of Wine Business Research. https://doi.org/10.1108/IJWBR-07-2023-0042
Qian, Y. (2008). Impacts of Entry by Counterfeiters. The Quarterly Journal of Economics, 123(4), 1577–1609. https://doi.org/10.1162/QJEC.2008.123.4.1577
Rangaswamy, E., Nawaz, N., Mohamed, S. B. S., & Joy, G. V. (2024). A study on entrepreneurial innovation among entities in Singapore. Journal of Innovation and Entrepreneurship, 13(1). https://doi.org/10.1186/s13731-024-00362-y
Shiferaw, R. M., Birbirsa, Z. A., & Werke, S. Z. (2023). Entrepreneurial leadership, learning organization and organizational culture relationship: a systematic literature review. Journal of Innovation and Entrepreneurship, 12(1), 1–20. https://doi.org/10.1186/S13731-023-00305-Z/TABLES/1
Sun, F., & Shu, W. (2020). Research on the Innovative Approach of Intergrowth of Xipi Lacquer Art in Huizhou and Modern Product Design. E3S Web of Conferences, 179, 02069. https://doi.org/10.1051/E3SCONF/202017902069
Sutanto, J. E., Harianto, E., & Krisprimandoyo, D. A. (2024). The role of service innovation and competitive advantage ad mediators of product innovation on marketing performance: Evidence from the SME manufacturing firms in Indonesia. Uncertain Supply Chain Management, 12(3), 2079–2090. https://doi.org/10.5267/j.uscm.2024.1.024
Terzioğlu, N., Ceschin, F., Jobling, S., & Tarverdi, K. (2024). Archetypes to classify upstream packaging strategies for a circular economy. Resources, Conservation and Recycling Advances, 21. https://doi.org/10.1016/j.rcradv.2024.200211
Vijaya, A. P., Moeljadi, & Rahayu, M. (2021). THE EFFECT OF PRODUCT INNOVATION AND SERVICE QUALITY ON COMPETITIVE ADVANTAGE MEDIATED BY COMPANY IMAGE (STUDY AT PT. TOYOTA ASTRA MOTOR IN MALANG RAYA). International Journal of Business, Economics and Law, 24(4), 148–154. https://ijbel.com/wp-content/uploads/2021/07/IJBEL24-740.pdf
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Dwi Novitasari, Joko Widodo, Mukhamad Zulianto (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
